The right content creators. Secure payment.
Campaigns with measured results.
A good campaign starts with the right questions.
Marketing leaders at Türkiye's biggest brands openly say why they approach influencer marketing cautiously. MyFenomen's way of working is built around these concerns.
Industry views published by MyFenomen. Titles reflect the time of the quote.
One campaign. Three clear steps.
From selection to the results report,
the process moves forward with MyFenomen.
Choose the package that suits you, and send us the influencer accounts you'd like to work with.
Influencer approval for a campaign
is obtained within 1 business day.
Payment runs through MyFenomen; it's transferred to the influencer once the work is approved.
A detailed results report is delivered as a PDF at the end of the campaign. Performance is analyzed and outcomes are tracked.
From intimate communities to broad audiences.
Four different scales for your brand's goal.
| INFLUENCER SCALE | FOLLOWER RANGE | FOR YOUR BRAND | IN THE PORTFOLIO |
|---|---|---|---|
| 01Nano | 1K — 10K | Intimate, highly engaged small audiences. The foundation of the MyFenomen portfolio. | 235ACCOUNTS |
| 02Micro | 10K — 100K | The most popular model; posts occasionally land on the Explore page. | 144ACCOUNTS |
| 03Macro | 100K — 1M | Large campaigns and digital PR. Screened for fake followers before joining the portfolio. | MACRO + MEGA84TOTAL ACCOUNTS |
| 04Mega | 1M+ | Broad recognition from fields like music, film and YouTube; strong impact for PR work. |
YOUR CREATIVITY HAS A REWARD.If you create content on Instagram, YouTube, TikTok or a blog, you can apply to the MyFenomen portfolio. Work with brands, with your payment secured.
Fill out the application form ↗Explore influencer types ↗Different industries.
The same care, a shared impact.
Different brands, strong experiences.
Direct views on
influencer marketing.
"Because of all the developments and changing expectations, influencers are renewing themselves, their content and the way they reach their followers. For us and our industry, it's still an important complementary communication tool."
"There isn't yet a safer alternative that creates as fast an impact as influencer marketing."
"There are influencers in the industry who do this job well and deserve respect, and there are also those who resort to various tricks to make quick money by seeing it as a source of income. Finding genuinely the right names, and being sure of the value they'll add, is essential. In that sense we can't say we trust every name that comes our way, or the whole industry, 100%, but careful, selective use will add strength to our strength."
"There's no longer much difference between using a macro influencer and a celebrity. Macro influencers have high follower counts, but their followers come from very diverse groups of people. Micro influencers, by comparison, work in a more focused way within their own niche and can build much easier, two-way communication. This makes both picking the right person and being able to create organic content all the more important."
"I think influencer marketing is very effective when it's built around people genuinely connected to the brand's message. I think in the period ahead we'll see a lot of things show up on the influencer side before the traditional one."
"Today, consumers always research online and look at reviews before buying a product or service. At this point, influencers' assessments and reviews create a big impact. So as GittiGidiyor, depending on the message we want to deliver to our users, the campaign we want to run and our target audience, we prefer to work with the most suitable macro and micro influencers."
"Influencer marketing is a very important communication activity today. As MediaMarkt Türkiye, we also run various trials in this area within projects that fit our goals. We take care to find names that genuinely fit our brand, our category and our project goals. Because what matters to us isn't having a lot of followers, but creating the right impact and reaching the right target audience. With this perspective, we're open to doing more influencer marketing, within a system where the right audience is reached and results can be measured objectively."
"Even though influencer marketing has become a somewhat contested topic lately, we will keep using this channel while taking care to protect our brand's spirit and image. When it's built the right way, an influencer marketing campaign is always a channel that moves the target audience to act, builds an emotional bond with the brand, and brings loyalty along with it. It's also an important media channel for brands that want to use their advertising spend efficiently."
"As Hayat Kimya, the thing we've wanted to keep front and center for our viewers and followers from the very start is sincerity and authenticity. That's why we work with both macro and micro influencers who fit our brands' target audience and can create genuine content for us."
"Using influencers the right way, while managing the risks, adds value to the consumer's life."
"Beyond their persuasive power, influencers used to act as an effective filter for brands to reach specific segments. But the trust-shaking developments that have recently come up around this kind of account have led to the budgets allocated to it being questioned. In the period ahead, we plan to be more cost-focused, invest with closer attention to the price-benefit balance, and run marketing activities that direct all our marketing investment to the right channel by looking at return-on-investment optimization."
"We're working to make influencer marketing as effective and efficient as possible."
Perspectives, ideas and guides
for brands and content creators.
FEATURED ARTICLEFake-follower debates and the search for transparency in influencer work. (Turkish article)
Read the article
How content creators' influence has spread from advertising to publishing. (Turkish article)
Read the article
What to evaluate around experience, process and reporting when choosing an agency. (Turkish article)
Read the articleA look at agency partnerships and influencer marketing processes. (Turkish article)
Read the articleA starting guide that brings the goal, the message and content expectations together in one framework.
From Nano to Mega: weighing audience, goal and campaign needs together.
From the first contact to the campaign report.
Everything you want to know, clear and simple.
