Our Story and Values

We use the principles shaping our goals in daily decisions. While adapting to the speed of the digital world, transparency, realistic expectations, mutual respect, and clear definitions of responsibility are our benchmarks.

As part of our vision, we strive not just to watch the change in the industry but to be an actor directing that change. To do so, we continuously develop both our technological infrastructure and human resources, blending current global trends with the dynamics of the local market. Our agency shows utmost diligence in its collaboration with each brand and creator to turn this vision into reality.

The reflection of our values in our business processes is highly tangible. For instance, we never credit numbers from unclear sources or artificial reach. We seek true success in the genuine bond a brand establishes with its target audience and the extent to which this bond translates into commercial results. And this is only possible with a transparent, measurable, and honest approach.

Building Trust

The bond a brand forms with the consumer is its most valuable asset. Establishing this bond via a third party is a serious matter of trust. While the content creator lends their credibility to the brand, the brand entrusts its reputation to the creator's rhetoric. As MyFenomen, to manage this two-way trust in the healthiest way, we work with the principles of detailed preliminary review, accurate matching, and continuous communication.

Our team acts not just as a campaign manager but also as a communication mediator. We anticipate potential crises, prevent misunderstandings, and design projects where everyone leaves the table winning.

This bridge function continues not only during the campaign but also after. By developing long-term, sustainable relationships with the content creators we work with, we aim to turn them into brand ambassadors rather than periodic advertising faces. Thus, the brand message is reinforced over time, and its credibility grows exponentially. We have been successfully applying this model for years.

Every campaign has a story, and telling that story correctly depends on the bridge's pillars standing firmly on the ground. Combining data analytics and creative intuition, our team designs the architecture of this bridge anew for each project, tailored to that project's specific needs. Instead of template-bound approaches, we produce flexible solutions tailored to the brand and the goal.

23 years of general digital agency experience brought the discipline of evaluating different digital channels and communication needs together. Our tenure as an influencer agency started in 2019 and today constitutes a seven-year area of expertise. We do not present these two experiences as a single establishment date or a single service history.

1. Early Period

   In the first steps of digital communication, we grasped the basics of content and opinion leadership, and formed our first network.

2. 2019: Influencer Focus

   We carried our general digital agency experience into a separate area of expertise as an influencer agency.

3. Age of Data and Analytics

   We began supporting decisions not just with intuition, but with in-depth data analysis and target audience insights.

4. Video and Engagement

   With dynamic video formats and micro-moments gaining importance, we increased our operational speed and creative power.

5. Standards of the Future

   Today, we set industry standards by bringing together advanced technologies, sustainable ethical rules, and an integrated marketing vision.

We do not see experience as an absolute result or a claim to predict the future flawlessly. We use our knowledge to evaluate new platforms and changing user behaviors more carefully; to turn assumptions into measurable goals and to offer realistic options for the brand.

Our wide influencer network is an important research resource; however, we do not limit our choices only to this network. We re-evaluate candidates from our network and outside our network for each company and product, accepting that a ready-made list alone is not a useful working method.

We do not use experience solely to refer to the past. We treat 23 years of general digital agency knowledge, along with what has been learned in the influencer field since 2019, as a decision framework tested anew with every new brief.

MyFenomen's business model is not built on forwarding a list to the brand and stepping aside. For us, influencer marketing is an inseparable, integrated part of the brand's overall communication and marketing goals. Therefore, we always start our projects by reading the big picture, analyzing the brand's position in the market, and internalizing its strategic goals. A complete strategy in communication is the greatest guarantee of successful results.

Our strategic approach covers not just who the brand should speak to, but how it should speak. Increasing the awareness of a specific product, reaching a new target audience, or directing to direct sales requires completely different content languages and different creator types. We identify these differences and build the campaign architecture to fit the brand's true needs perfectly.

Goal Orientation

The purpose of a campaign must be very clear. The long-term benefit of efforts done merely for visibility, with an unclear goal, is debatable. We clarify the performance indicators from the beginning of the campaign. Are we expecting traffic, engagement, or conversion? We do not start operations without these questions being clearly answered.

In line with this goal, every detail, from the platforms to be used to the follower structure of the content creator, is carefully selected. Our integrated approach ensures that marketing goals come to life on the right channels.

At the same time, what communication language to use in times of crisis, the brand's sensitivities, and topics to avoid are an indispensable part of our strategy. This integrated perspective, where every detail is thought out in advance, risks are minimized, and opportunities are evaluated in the best way, turns us from a simple intermediary into indispensable advisors for brands.

A good strategy and creative idea may not reach the goal if not executed operationally correctly. Product shipments, alignment, draft approvals, and broadcast tracking require careful coordination. We benefit from 23 years of general digital agency experience and seven years of expertise in the influencer field in this discipline.

We do not publish a verified number regarding team size. We set up the work plan with a flow where responsibilities, approval points, deliveries, and timing can be seen in writing.

At the same time, we provide operational comfort for content creators. Details such as clear communication of the brief, transparent execution of contract and invoice processes, and timely and seamless delivery of the product ensure the creator focuses entirely on the creative work. The quality of work produced in a clutter-free environment is always much higher, and both sides enjoy this collaboration immensely.

Our understanding of operational excellence continues even after the campaign is over. Verifying links post-publication, collecting data fully and on time, and completing invoice and payment processes on the committed schedule are among the main indicators of our professionalism. This discipline and dedication lie behind the unshakable trust our clients and business partners place in us.

We act with the same financial honesty in our relationships with content creators. Timely payments are vital for the creator's motivation and our agency's credibility in the market. Thanks to the strong infrastructure of our payment systems, unforeseen hitches are avoided, and our commitments are always fulfilled on time.

The rapid growth of influencer marketing has brought along serious legal regulations and ethical responsibilities. As MyFenomen, we place the concept of collaboration right at the center of legal norms and advertising ethics. Full compliance with the Advertisement Board decisions in effect in Turkey, commercial content disclosure requirements, and the Consumer Protection Law is not just an option but an obligation. Every campaign of ours passes through this legal filter first.

Contractual Assurance

For a collaboration to proceed smoothly, we prepare strong contracts where the rights and obligations of both parties are clearly defined. We meticulously regulate critical details such as cancellation conditions, revision rights, exclusivity agreements, and copyright/usage rights. While this process reduces the brand's legal risks to zero, it also guarantees the creator's effort.

At the same time, we supervise the complete and accurate use of mandatory disclosures like commercial partnership. Any covert advertising practice aimed at misleading the viewer contradicts our ethical values.

The issue of brand safety is also an inseparable part of this topic. Before matching our brand with a content creator, we examine that creator's past content, reputation, and dialogue with their community. We absolutely do not collaborate with profiles containing racist, discriminatory, violent, or hate speech, or harboring polarizing or illegal elements. We have no tolerance for even the slightest risk that could damage the brand's corporate reputation. The process is continuously audited by our legal compliance team.

On the other hand, in heavily regulated sectors like health, finance, food, and supplements, we guide brands with our expert team regarding prohibited claims and misleading statements. We have repeatedly proven that content can be both creative and effective while staying within legal boundaries. We argue that correct warnings and legal subtexts are an indicator of transparency in the eyes of the viewer and make a positive contribution to the brand's reputation.

No matter how great an idea is, its success cannot be proven if its results cannot be measured. For us, data is not just a reporting tool, but also a compass that verifies our creative decisions and allows us to optimize our strategy. As MyFenomen, we replace subjective evaluations entirely with concrete data. We discuss the success of a campaign not with feelings, but entirely with trackable numbers.

In our reports, we do not settle for just including reach or view numbers. We prepare detailed reports that can work in harmony with the brand's own analytical infrastructure, measuring the quality of traffic, the depth of engagement, and the final conversion. We present what each metric means and what the return on investment is, analyzing them in an understandable language. All numbers are obtained from accurate sources and opened for review by brand officials.

We also extract important learnings from this data. Which creator's which content format converted the most? Where did we lose the viewer's attention, where did we gain it? The answers we find to these questions become invaluable guides for the brand's next campaign. We do not include inaccessible numbers from unclear sources in reports, nor are we fooled by fake engagement rates. We make no claims of success that are not based on explainable data.

Thanks to our continuous improvement approach, we have the opportunity to optimize while campaigns are ongoing. We raise the success graph by highlighting and supporting content that works and yields good results. Result orientation and our transparent data analyses are the most important load-bearing pillars of our agency's business model.

For each sector, we proceed by determining sector-specific broadcast policies and performance criteria with the most reliable names in that field. Thanks to our wide network, no matter how specific the targeted niche is, we can definitely find the right faces who can make their voices heard in that field and add value to the brand. We continue to add value with our customized, purpose-fit strategies for every market segment.

In the maturation process of this sector, there are some common mistakes brands make in agency selection or strategy determination. We, with the experience of years, provide the right guidance that will prevent you from making these mistakes and correct the most common misunderstandings.

• Focusing Only on Follower Count: Ignoring the engagement rate leads to budget waste. We prioritize reaching the right audience and real engagement.
• Starting Work Without a Strategy: Agreeing with a creator just because they are popular without knowing what message to give won't work. The idea and main goal must always precede content selection.
• Spoiling the Creator's Original Language: Trying to make the creator read a corporate commercial script verbatim makes the content artificial. It is essential that the creator preserves their natural language.
• Leaving Measurement to the End: Instead of looking for data at the end of the campaign, it is necessary to plan what and how it will be measured from the beginning. We set up the reporting system right from the start.
• Ignoring Legal Contracts: Starting work with ambiguous terms creates a crisis in the future. Clear expectations and clear legal boundaries fully protect both parties.
• Looking Short-Term: Expecting only an instant sales boost and putting a signature on works that could damage brand perception is a huge risk. Sustainable, long-term value building is essential.

The key to a successful partnership is discussing expectations and responsibilities openly right from the start. We expect absolute transparency on certain key issues from our newly met brands or content creators working with us for the first time. We offer them the same transparency and honesty in abundance.

When acting within this framework, the probability of the project failing is minimized. As an agency, we take on the role of a professional orchestra conductor ensuring these two expectation groups operate flawlessly. Projects where both sides work in harmony always turn into the most resounding campaigns in the market.

There are some concepts frequently used in the sector, but whose meanings can be interpreted differently. The definitions we bring to these concepts as MyFenomen directly reflect our way of doing business and our principles.

Transparency

A communication environment where there are no hidden costs, where failures can be discussed as openly and honestly with data as successes, and where every stage can be tracked.

Strategic Matching

The art of finding the cultural and demographic fit between the brand's DNA and the creator's community through meticulous research, not randomly based on follower size.

Brand Safety

The guarantee, ensured by continuous audit, that the brand's name is not associated in the same context with any risky, illegal, polarizing, or unethical content.

Creative Freedom

That critical and flexible workspace where the brand message is not lost, but the content creator is not forced to abandon their own language, feeding sincerity.

Performance

Concrete conversion numbers proven by verifiable reporting, showing to what extent we have elevated the brand's reputation and commercial goals at the end of the day.

We have compiled below ten different topics most wondered about MyFenomen's business model, agency values, and industry approach. You can use our contact page for more detailed information or to discuss your projects.

When was MyFenomen founded and how many years of experience does it have?

MyFenomen Dedeoğlu Group has 23 years of general digital agency experience and has been working as an influencer agency since 2019.

This experience of nearly a quarter of a century in the sector allows us to provide strategic guidance on the growth journey of brands and content creators. Despite the changing algorithms and platform dynamics over the passing years, we have maintained our focus on quality.

How do you build a bridge between brands and influencers?

We create an organic bond between them by understanding the expectations, language, and goals of both sides. While brands want to turn their goals into business results, content creators have to protect the trust between them and their followers.

We act as a transparent bridge that combines the commercial goals of the brand with the creative freedom of the content creator under one roof, protecting the rights of both parties.

What is your vision and mission as an agency?

Our vision is to be the most reliable, data-oriented, and leading influencer communication center in Turkey and its region, bound by ethical rules.

Our mission is to support creativity in the digital ecosystem, ensure brands meet the right audiences in the most transparent way, and raise industry standards every day. In this direction, we also offer training and guidance to both brands and creators.

Which values do you prioritize in your work?

Transparency, data-centricity, creativity, reliability, and sustainability are our core values. We adopt making decisions in light of fully verifiable data without compromising ethical standards as a corporate culture.

For us, the success of a campaign is measured not only by short-term view numbers but by the protection and strengthening of long-term brand reputation.

What is the main difference that separates you from other agencies?

Our main difference is not providing a ready-made list; preparing a job-specific candidate list for each company and product from inside and outside our wide network.

Instead of presenting superficial lists based solely on follower count, we conduct an end-to-end, fully integrated service process from target audience analysis to creative content setup, from legal assurance to results reporting.

Which brands and content creators do you work with?

We do not publish a verified number of clients or influencers. We explain work suitability not with a number claim, but with our company and product-specific research approach.

The brands and creators we work with show a wide sectoral diversity. However, the common feature we look for in all of them is sincerity, suitability for digital communication, and compliance with our ethical principles.

How do you conduct performance measurement and reporting?

We measure the performance of campaigns through predetermined metrics. We track impressions, reach, engagement, click, and conversion data with transparent tools.

These data are analyzed and shared with the brand, providing actionable insights not just on the numbers, but what these numbers mean and what should be done in the next step.

How do you develop creative ideas during the collaboration process?

Our creative process starts by translating the brand's brief into the natural language the content creator establishes with their own audience.

We see content creators not just as implementers of the project, but as co-creators. We conduct a two-sided effort to ensure that the resulting ideas both align with the brand's values and are truly engaging and useful for the viewer.

Are you also suitable for small-scale brands or micro influencers?

Absolutely. For the growth of the ecosystem, we attach equal importance to both large brands and developing players.

With micro and nano influencer strategies, we also provide high added value to projects with tighter budgets that want to reach specific target audiences. For us, the correctness of the goals and belief in the project are more important than size.

How can brands or influencers who want to work with you get in touch?

Starting the process is quite simple. You can contact us by filling out the contact form on our website, using the influencer application panel, or directly via merhaba@myfenomen.com.

To listen to your needs or the value you can offer firsthand, our team will schedule a detailed discovery meeting as soon as possible.