IN BRIEF
MyFenomen Dedeoğlu Group brings its 23 years of general digital agency experience to its efforts as an influencer agency since 2019.We ensure you reach your target audience accurately with strong strategies, the right influencer matches, meticulous legal contracts, and detailed data analyses.
MyFenomen in Numbers
Left behind 7 years in influencer marketing(since 2019)
23 years of digital agency experience
At the center of our process is job-specific research, not a ready-made list. Product, target audience, goal, content format, and budget are evaluated together; if the expectation and budget do not realistically match, we do not accept the project.
Before the meeting
- Clarify your brand identity, primary campaign goal (awareness, conversion, etc.), and target audience definition.
- Summarize which platforms you want to be on and your content expectations.
- Determine your estimated budget framework; this way, we can produce the most suitable scenarios without wasting time.
Who are we an ideal partner for?
Brands aiming for growth
We provide end-to-end support for brands of all sizes launching a new product, wanting to increase brand awareness, or planning direct sales-oriented (performance marketing) conversion campaigns.
Professional content creators
Influencers who have built their own audience, have organic engagement, and want to take their careers to the next level by making transparent and legally secured agreements with big brands add value to our network.
Those looking for manipulative engagement
Profiles or institutions that buy followers, inflate statistics with fake likes and comments, or believe in fake growth promises that do not align with brand values do not comply with MyFenomen's working standards.
The choice for those driven by data
Influencer selection cannot be reduced solely to follower count or a ready-made portfolio. The brand's goal, the product's context, the creator's content language, audience fit, and budget are considered in the same evaluation.
We do not guarantee return on investment or viral results for any campaign. We base decisions on accessible verifiable data and explicitly written assumptions.
What is included in our service scope?
The scope of work does not start with a ready-made package or a fixed name list. First, we write down the real needs of the company and the product, determine which work is necessary and which work will be out of scope.
Our wide influencer network is one of the sources of research; it is not the only limit. We also include candidates outside our network in the same evaluation process if they are more suitable for the product, target audience, and content context.
| Criteria | Ready-made list approach | MyFenomen's job-specific approach |
|---|---|---|
| Starting point | Tries to fit existing names into a new brief. | Defines company, product, goal, audience, and budget together. |
| Candidate source | May be limited to a pre-registered portfolio. | Researches our wide network and suitable candidates outside it together. |
| Selection logic | Visible follower count or general category tag may stand out. | Evaluates content language, audience fit, goal, risk, availability, and commercial terms specifically for the job. |
| Budget and expectation | Unrealistic scope may be maintained to sell the list. | States incompatibility clearly; if a realistic scope cannot be established, does not accept the job. |
Strategy & Brief
The fundamental preparation stage where goals, budget, and the communication language to be used are sharply determined.
Influencer Discovery
Researching and evaluating candidates from our network and outside it with company and product-specific criteria.
Content Management
Scripting the message to be delivered, integrating it with the influencer's own natural language, and executing approval processes.
Operations & Logistics
Product shipment, planning shooting schedules, date agreements, and ensuring pre-broadcast technical checks.
Legal Processes
Signing usage rights, payment plans, and non-disclosure agreements (NDA) by the parties with legal reliability.
Measurement & Reporting
Simultaneous tracking of all broadcasts and presenting metrics like reach, engagement, and conversion (ROI) with a transparent report at the end.
How We Work: Brand Process and Our Principles
The operation we design for brands centers on time and budget efficiency. To prevent communication disconnects, a dedicated Account Manager assigned to the brand manages the entire process single-handedly.
While designing the message that will attract the target audience's attention, we take great care to protect the brand's corporate boundaries. We keep the brand team instantly informed with regular updates throughout the campaign.
Briefing & Discovery
We conduct a needs analysis, and listen to your product and target audience. We document the main KPIs and expectations of the campaign.
Specific Research
We do not open a ready-made list; we research candidates from our network and outside our network for this brief, justifying it with available verifiable data.
Budget & Contract
We negotiate commercial terms with approved profiles, and after budget approval, we complete all legal and financially binding contracts.
Content Approval
Draft content prepared by the influencer is forwarded to your brand team before publication, and your revision requests are applied.
Broadcast & Measurement
Content goes live on the determined date. Performances are tracked in real-time, and a detailed results report is delivered at the end of the campaign.
Brand collaboration principles
The brief is prepared clearly enough not to eliminate the content creator's natural narrative. Mandatory messages, claims to be avoided, approval authority, and revision limits are put into writing before starting work.
If the budget does not support the targeted scope, a narrower and more honest alternative is discussed. If this alternative does not meet the expectation, we do not accept the project.
How We Work: Influencer Side and Principles
Content creators (influencers) are not just advertising mediums for us, but long-term business partners. We provide the communicational and legal support they need to maximize their creative capacity.
Depending on the scope of work, we coordinate the brief, commercial terms, approval, and broadcast communication between the brand and the creator. The parties' duties and payment schedule are explicitly written in the contract; no guarantee statement is used for an unrealized payment or result.
Joining the Network
An application is made via portfolio, current reach data, and target audience analysis. Creators who meet the criteria are included in our network.
Project Invitation
When there is a brand campaign suitable for the creator's audience structure and style, an invitation is sent with the scope, budget, and expectations of the project.
Creative Process
Content is planned in line with the brief. The creator forms their own original script, the agency provides copy support if needed.
Draft & Revision
The shot raw or edited draft content is presented to the agency and the brand. Necessary revisions are completed within the framework of brand safety.
Broadcast & Payment
The content is broadcasted on the planned date and time. Following performance tracking, payment is made adhering to the schedule specified in the contract.
Creator collaboration principles
We value the organic bond creators build with their own communities. Instead of dictating a brand's message, we take care to position the product naturally using the creator's storytelling.
Every creator working with us is guaranteed fair pricing, clear feedback, and full support in legal processes.
Our Work Types and Models
Different marketing goals require different campaign models. We run not only one-off posts but also long-term brand ambassador projects. These models, shaped according to your needs, allow you to make the most accurate budget distribution.
While a multi-broadcast model may be ideal for a product launch, working long-term with a single reliable name to reinforce brand image can yield more effective results.
Single Campaign (Spot)
It is a fast operation model covering a limited number of posts for discount, launch, or announcement purposes in a specific campaign period, aiming to create short-term impact and sales.
Brand Ambassadorship
It is a strategic agreement where an influencer solely represents your brand for a long period (e.g., 6 months or 1 year), and the bond of trust is strengthened through periodic broadcasts.
Affiliate (Performance-Oriented)
It is a type of work purely focused on return on investment (ROI), where the creator is paid a commission per net sale realized via the link or promo code they shared.
Content Licensing (User Generated Content)
It is the model where the usage rights of visuals and videos produced by the influencer are purchased for use on the brand's own social media accounts, website, or paid ads.
Application Formats
| Option | Suitable situation | Condition |
|---|---|---|
| Short Video (Reels, TikTok, Shorts) | Product usage (How-to), entertaining setup, trends with viral potential. | Requires a catchy first 3 seconds and strong editing. |
| Story | Organic announcements within daily life, limited-time discounts, direct link redirection. | Being a 24-hour temporary life, it is effective for instant conversion goals. |
| Static / Carousel Post | Detailed photo display, projects requiring infographics or long explanatory text. | High-resolution and aesthetically brand-aligned photos. |
| Long Format (YouTube Vlog) | In-depth product review, unboxing, long sponsored segments. | A detailed script and professional narration skill to keep the viewer in the content. |
The application format decision is shaped not only according to the model where the influencer gets the most engagement, but also according to the targeted campaign metrics. While stories stand out when a link click is desired, Reels or TikTok posts harbor greater potential if permanent product awareness is desired.
Mixed plannings involving more than one format (e.g., 1 Reels + 3 Stories) both increase brand awareness and elevate the ad recall rate. We make these matchings at every step of the process.
What Are the Budget Factors?
| Option | Suitable situation | Condition |
|---|---|---|
| Follower & Reach Rate | The size of the account and the potential to reach unique individuals is the main cost item. | Small profiles with a high engagement rate can be more expensive than passive large profiles. |
| Production Costs | Content requiring outdoor shooting, equipment rental, special costumes, or travel. | The unit cost of content requiring extra effort and time naturally increases. |
| Usage Rights Duration | Using the content in the brand's ads beyond organic broadcast. | 1-month, 6-month, or indefinite digital licensing fees are included in the price. |
| Exclusivity | Requesting the creator not to work with rival companies for a certain period. | As the exclusivity period extends, the potential income loss the influencer will experience is added to the budget. |
Legal Framework and Assurances
Influencer marketing creates liability in terms of advertising and consumer legislation. Visibly disclosing the commercial relationship, ensuring claims are verifiable, and determining usage rights in writing are evaluated according to the scope of work.
The contract scope is determined according to the project; deliveries, revision, broadcast duration, usage right, payment, cancellation, and necessary confidentiality provisions are clearly written. No claim is made that any contract covers "every scenario" or zeros the risk.
Our Measurement and Reporting Standards
We report as much as can be measured
Not every data is available in every campaign. Platform insights, referral links, codes, or conversion data on the brand side are included in the report to the extent they are accessible; estimate and verified result are separated from each other.
A metric alone is not a claim of success. Results are interpreted together with the initial goal, data source, measurement period, and known limitations.
Common Mistakes and Our Corrections
- Focusing Only on Follower Count: Causes reaching the wrong target audience. MyFenomen bases its approach on audience demographics and engagement quality.
- Imposing an Overly Corporate Script: Bores the viewer, causing the content to smell like an ad and be skipped. We preserve creative freedom and natural language.
- Unclear Revision Requests: Leads to prolongation of the process and a drop in the creator's motivation. We prevent unnecessary revisions by keeping briefs very clear.
- Not Disclosing Advertising Nature: Creates a risk of legislative violation. It is verified in the pre-broadcast checklist that the commercial relationship is clearly stated.
- Starting Work Without a Contract: Creates uncertainties in copyright, broadcast duration, and payment. We take every step with legally binding contracts.
- Setting Up Measurement Tools Incompletely: Causes the failure to prove the campaign's success. We make UTM links and promo codes mandatory before broadcast.
Checklist
Pre-Start (Brand)
- Is the primary goal of the campaign (Awareness / Traffic / Sales) determined?
- Are the age range and interests of the target audience written down?
- Are the budget and timeline finalized?
- Are sensitive words/claims to be avoided in communication listed?
Pre-Broadcast and Delivery (Agency & Influencer)
- Has the content draft been reviewed and approved by the authorized brand representative?
- Are the necessary advertising disclosures visibly and clearly included?
- Is the agreed measurement link or code correct?
- Are the parties' approvals and necessary contracts completed?
Frequently Used Terms in Our Process
- ROI (Return on Investment)
- The ratio between the budget spent on the campaign and the profit obtained.
- Engagement Rate (ER)
- Found by dividing the likes and comments on the content by the follower or reach count.
- Brief
- A detailed instruction document stating the goals, rules, tone, and delivery dates of the campaign.
- Macro Influencer
- Wide-reaching content creators generally having a high follower base between 100,000 and 1 Million.
- Micro Influencer
- Creators generally between 10,000 and 100,000 followers, appealing to a narrower and niche audience with very high trust.
- User Generated Content (UGC)
- Brand-oriented content created by the user, which looks more organic and sincere.
- Conversion Rate (CR)
- Shows what percentage of the audience seeing the ad performed the desired action (buying, filling out a form).
- Call to Action (CTA)
- The part that directs the viewer to a clear action like "buy now", "click the link".
- UTM (Urchin Tracking Module)
- Special tracking codes added to the end of the URL to understand which campaign and which channel visitors come from.
- Spark Ads
- A format on the TikTok platform that allows an organic creator video to be highlighted by brands with an advertising budget.
- Whitelisting
- The brand linking an influencer's social media account to its own ad manager and getting the authority to run ads from that account.
- NDA (Non-Disclosure Agreement)
- A legal text signed between the parties to protect pre-launch information.
Frequently Asked Questions
What is the first step to start working with MyFenomen?
Contacting us via merhaba@myfenomen.com to understand your brand's goals and current budget framework is the first step.
Then, our strategy experts will hold a discovery meeting with you to determine the most suitable influencer profile and broadcast schedule for your brand. In this meeting, we listen to your vision and expectations and draw our roadmap.
How does agency experience reflect on influencer works?
23 years of general digital agency experience helps us evaluate the goal, message, channel, and budget together; while working as an influencer agency since 2019 helps us focus on creator research and operations.
Beyond mere social media trends, we successfully integrate deep-rooted advertising principles that will protect the brand's long-term perception into the speed of digital. Thus, instead of campaigns that flare up and burn out like a straw fire, we leave lasting effects.
How is the content creator selection made for brands?
The selection process is not based solely on follower count; it is based on the engagement rate, the demographic structure of the target audience, the success of past collaborations, and brand safety criteria.
Every candidate is put through a strict filter in terms of whether they align with your brand's corporate values. Thus, your brand's reputation is secured.
How can influencers join the MyFenomen network?
They can apply by sharing their portfolios, current statistics, and visions via the Influencer Application page on our website.
People who meet our quality standards and produce consistent content are included in our network, matched with brands most suitable for their audience structures, and included in long-term projects.
How do you measure campaign performance?
In addition to basic metrics such as reach, impressions, and engagement, we measure concrete return on investment (ROI) with click-through rates, conversion tracking links, and promo codes.
By presenting detailed content and campaign-based reporting, we show where every penny spent goes.
On average, how long does it take for a campaign to go live?
We do not provide a single average duration. The schedule is determined at the proposal stage based on the scope of research, candidate availability, product logistics, production, approval, and broadcast requirements.
Accelerating approval processes and seamless product logistics directly shorten the delivery time, providing the opportunity for fast broadcasting.
What does post-broadcast reporting cover?
The delivery time and content of the report are determined at the beginning of the project. Only accessible and verifiable reach, view, engagement, traffic, or conversion data are reported within the scope.
In light of this data, strategic learnings and improvement suggestions for the next campaign are presented, and the next steps are planned.
Do you only work with big brands?
Before the size of the brand, we look at the clarity of the goal, the compatibility of the influencer work with the product, and whether the budget and expectation meet each other.
Rather than the budget scale, the clarity of goals and sustainable growth potential are our priorities.
How are influencer rights and copyright processes managed?
On which platforms, for how long, and in which advertising models the produced content will be used are determined in writing from the beginning.
While the creative rights of the content creator are secured, the brand's safe movement within the framework of the purchased license is ensured with full transparency.
What legal assurances are provided at the contract stage?
The contract between the parties includes the payment schedule, exclusivity terms, cancellation and revision rights, confidentiality (NDA) rules, and crisis management steps in possible crisis situations.
The entire process is audited under MyFenomen assurance in accordance with current advertising and consumer law, preventing grievances for both sides.
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Sources and scope
Return on investment and campaign statistics are based on current marketing data.
